digital marketing
My Digital Marketing Experience
I have 5 years of digital marketing experience, while mostly focusing on SEO.
I have done a lot of digital marketing for the same brands on my resume, including:
Pay-per-click ads on Google
Email marketing
SMS campaigns
Social Media campaigns
Content Marketing through Blogs
Affiliate marketing, and more.
google ads
Turning $1.5M into Major Profit with Google Ads
I worked on Google Ads for a financial help brand, spending $1.5 million on ads. My job was to make sure we got the most out of every dollar spent.
By changing and testing different parts of the ads, we saw a big increase in how well they did, making a lot more money than we spent.
This was a huge win for us, and it felt great to see our hard work pay off with such good results!
email campaigns
Email Magic: How We Sold More Textbooks to Students
I managed an email campaign for BookDeal, a place where students can sell their used textbooks.
I experimented with different email subjects and messages to find out what got students interested. It was all about trial and error, seeing which emails got opened and which ones got ignored.
In the end, we saw a big jump in students clicking on our emails and selling their books through us. It was awesome to see more students using BookDeal to pass on their books to others who needed them.