I help crypto & finance platforms find their people and their momentum!

As CGO at BitMEX, I had the pleasure of having Aziz on my marketing team and working directly with him. He brought a much needed commercial mindset to my team, treating budget as capital to be accounted for, not just a license to spend. He systematically evaluated every channel, from paid ads and SEO to ASO and brand reputation - cutting what wasn't earning its keep and doubling down on what was. Aziz also got ahead of where the industry was heading, treating AI-assistant visibility as a genuine growth channel well before most competitors caught on, and brought that same efficiency mindset to how the team operated day to day. He's the rare marketer equally comfortable running campaigns and running the numbers behind them. Any team looking for someone who can scale growth while keeping a sharp eye on ROI would be lucky to have him!

Working alongside Aziz changed how our team thought about organic growth. SEO used to be something we knew mattered but treated as a background task. Aziz turned it into a real discipline, bringing a level of technical depth to keyword strategy and search visibility that raised the bar for the whole team, and it showed up fast in the numbers. What I appreciated most, from a PR and brand perspective, was how much he thought about how our brand actually gets found, not just how it's perceived once someone lands on it. That mindset extended naturally into making sure BitMEX showed up accurately inside AI assistants too, which is quickly becoming its own kind of front door for a brand. He also introduced AI-powered workflows that cut down reporting and QA time dramatically, freeing up the team for actual strategy instead of busywork. It's rare to find someone who improves both the quality of the work and the speed of the team at once. Aziz made our organic and brand-visibility efforts sharper, and genuinely more modern. Any team would benefit from having him think through their growth strategy.